Radio, Someone Still Loves You
A few years into the digital camera era, challenges arose as new "spray and pray" photographers entered the market, prioritizing quantity over quality. The cost per shot dropped from about $2 with film to nearly $0 with digital, impacting the art form that previous generations had worked hard to establish as a respected profession. Many of these new photographers treated weddings like high-speed sporting events, often dressing inappropriately for formal occasions, which felt like a mockery of the profession.
This shift led clients to expect thousands of images per event, influenced by friends who received 2,000 photos in just four weeks. However, it was unlikely that those photographers were manually processing each image while covering 45 events in a summer. This approach conflicted with my style, as I invested significant time in post-production during the off-season. I chose not to outsource this work because brides hire me for my unique style, which would be lost if I didn't handle it myself. My boutique studio approach suited most clients, and I resisted pressure to become a "wedding mill."
I subscribe to Ansel Adams' philosophy with respect to the post-production stage. He said (paraphrasing):
The film is the score, the print is the performance.
Adams draws a parallel between music and photography to illustrate his point:
- A musical score is compared to a photograph's exposure (i.e. clicking the shutter button)
- A symphony's performance of the score is compared to a print of the exposure (i.e. Photoshop)
Just as a musical score is merely instructions brought to life by a symphony, a photographic exposure is transformed through a photographer's work in Photoshop. When you want to relax with music, would you prefer a high school band or the New York Philharmonic? The same applies to photography — about 50% of the final image is created in post-production.
Ansel Adams exemplified this dedication, spending considerable time crafting his prints in the darkroom. His iconic photo 'Moonrise, Hernandez' illustrates this well; before his darkroom work, the images appeared dull. It's surprising that even a master like Adams could capture what seemed like mundane scenes. In reality, everyone takes ordinary photographs; it's the artistry in post-production that elevates them, requiring time, skill, and style.
While my style attracted plenty of clients, some became impatient, expecting more photos with quicker turnarounds. Recognizing this trend was untenable, I decided to exit the photography business on a high note. Since I was booked three years in advance, my exit was gradual as I honored all existing contracts.